Akamai Diversity
Home > Corporate > TV Revolutionized -- It's about HD and 100X Growth Time

TV Revolutionized -- It's about HD and 100X Growth Time

The dramatic increase in quality of video content, combined with new technology that's ability to scale for television-size audiences online, has resulted in a growing TV revolution on the Internet. We've seen audiences on Akamai's HD Network grow dramatically to-date and we believe a 100X increase is possible in the coming years. Are you ready?

Yesterday, speaking at Brightcove PLAY, I outlined three mega trends that are helping to drive this TV revolution:

More premium content is moving online. To meet burgeoning consumer demand for high-quality content, producers and programmers are bringing more and more of their premium content online, via on-demand and live streaming formats.

Convergence of lean-in and lean back. As consumers increasingly seek an enhanced-TV experience, we see more and more people "co-viewing" across devices and not just choosing one screen size over another.

Widespread adoption of mobile media. The proliferation of connected devices is rapidly driving mobile media consumption. For example, according to one recent study, the number of streamed mobile TV users on smartphones will reach 240 million by 2014.

The combination of these three trends presents tremendous opportunities for media companies to better engage with customers at anytime, anywhere -- but you have to make it available to consumers who are expecting a TV-quality experience every time!

Gone are the days when online video was reserved for grainy, VHS-quality at best, user-generated clips of stupid pet tricks. Today's video is HD, personalized, and primed for monetization. It needs to look sharp, like the difference between these two clips: http://wwwns.akamai.com/brightcove/dog_redbull_oneclip_final.mp4

If you want to build a real business online with video, the path you need to take has come into sharp focus.

Paul Sagan is Akamai's President and CEO
 

Leave a comment