Akamai Diversity

The Akamai Blog

College Hoops Are Here! How Will YOU Be Watching?

Major sports brands have always led the way when it comes to leveraging technology to reach fans in more engaging and interactive ways. True fans never want to miss a moment of the action and as a direct result, the Super Bowl was streamed live for the first time last month and more than 2.1 million people watched, NBC said.
Next up is the big college basketball tournament happening throughout March! This year, fans can watch all of 67 games live on the Internet across more devices and platforms. Did you know there were 256 million Internet-connected devices in the market in 2011, according to InStat? During last year's tournament, 30% of streams were delivered to iPhone and iPad applications alone, and that doesn't even account for all the other mobile devices and tablets users can engage with.
So this begs the question, how will you as a fan engage with the games this year? How connected are you when it comes to watching your teams vie for the win? Tell us about your viewing habits with this quick survey: http://www.surveymonkey.com/s/XSFPVH8

Thanks for your time, and stay tuned to see the results!