Akamai Diversity

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November 2011 Archives

Rich Bolstridge

Rich Bolstridge

November 30, 2011 5:22 PM

Bank Transfer Day nets 650,000 new customers for cre ...

Has there ever been a time like we are now experiencing in the world of banking?  Banking consumers have been barraged by the media, consumer groups, and even Congress on how they are being mistreated and taken advantage of by their financial services firms. Of all the messages I've seen and heard, the most astounding was Senator Dick Durbin getting up on the floor of the U.S. Senate, urging consumers

Lelah Manz

Lelah Manz

November 30, 2011 4:39 PM

A Holiday Reminder that eCommerce Drives more than O ...

Traffic Patterns Underscore the Emergence of the OmniChannel ShopperI haven't held a single conversation with a retailer in the last year that hasn't touched in some way on the subject of OmniChannel (or MultiChannel, or AgileCommerce ...)  We now understand that shoppers do not singularly interact with your website, or with your store, or with your brand page on Facebook, or with your mobile app.  The journey of a customer

Lelah Manz

Lelah Manz

November 29, 2011 1:45 PM

Cyber Monday Traffic Grows 28% Despite Late Day Wani ...

Cyber Monday wraps up just behind Black Friday and ThanksgivingAnd that's a wrap for Cyber Monday.  As predicted, we peaked just before 9:00 PM EST with both the east coast and west coast online in the evening, and 28% year over year growth.  However we failed to predict that Thanksgiving would still hold the highest peak traffic rate of the weekend at 1.9M pv/min, Black Friday would drive more traffic

Lelah Manz

Lelah Manz

November 28, 2011 8:29 PM

Validation that Social is Driving Commerce

Much has been made this year about the rise of Social Commerce.  Retailers have seized upon the opportunity to tap into the social network "amplification" effect, to capitalize on the viral word of mouth potential.   This holiday season the social marketing activity has taken on a fever pitch, with the majority of retailers publicizing their holiday deals, and in some cases offering social-only offers, through Facebook and Twitter.  This begs

Lelah Manz

Lelah Manz

November 28, 2011 1:17 PM

Cyber Monday trending 43% higher than 2010

Akamai's Net Usage Index for Retail shows the strong holiday shopping traffic trend continues, with Cyber Monday trending 43% above 2010, and 109% above the 8 week average as of noon ET.  Although higher than 2010, it has yet not reached Black Friday levels.  At noon on Black Friday shoppers had already viewed 45.8 billion page views, versus 41 billion so far today.  While Black Friday peaked in the morning

Lelah Manz

Lelah Manz

November 26, 2011 11:05 AM

Couch Commerce Takes a Cut at Midnight Doorbusters ( ...

Lots to talk about this morning, with the online trends emerging from Black Friday, and Saturday starting off very strong.  This post is long as a result but will cover some interesting data:•    Black Friday traffic growth over 2010•    The Black Friday surge of late night online shoppers•    Saturday growth trends so far•    A comment on web site availability issuesBlack Friday Traffic up 30%While nowhere near as explosive as Thanksgiving

Lelah Manz

Lelah Manz

November 25, 2011 10:43 PM

Reasons to be Bullish? Thanksgiving Traffic Explode ...

As my colleague Mithu just said to me, "don't jinx it!"  Given it's still early in the weekend, I'm trying my very best to keep my enthusiasm in check.  However the traffic levels we saw over the past 48 hours - and anecdotal data from our Holiday Tiger Team - have me feeling very bullish about our retail customers' success this holiday weekend.Here's a rundown of the most interesting data

Lelah Manz

Lelah Manz

November 24, 2011 7:51 AM

The Calm Before the Storm (Part 3 of 'Live on the Fr ...

It's suddenly gone quiet here at Akamai.  The phone is ringing less.  Emails have slowed to a crawl.   While our Net Usage Index for Retail as of yesterday is showing retail traffic hitting new peaks - we are now trending 40% above traffic levels this time last year globally and 50% in North America - the true scaling test for retailers will begin this afternoon.  Our months of preparation are

Lelah Manz

Lelah Manz

November 23, 2011 9:52 AM

The Holiday Conversion Index - which shopping days d ...

Many of the analysts and data providers offering insight into the trends of the online holiday shopping season focus on the peak days for revenue.  While an important metric from a retailer's perspective, it doesn't paint the full picture of how shoppers are using the Internet to drive their entire shopping experience. The Conversion IndexUsing Akamai's Net Usage Index for Retail we are able to identify some interesting behaviors around

Lelah Manz

Lelah Manz

November 22, 2011 7:10 AM

Live on the Front Lines of the Holiday Shopping Seas ...

For dozens of us at Akamai, and hundreds of our retail customers, we formally begin the biggest online shopping season of the year on Thanksgiving Day.  We have team members around the world who have been working closely with our retail customers for much of the year to ensure a rich and engaging, always available, and consistently performing site this season.  It's an exciting time as we see the fruits

Akamai

Akamai

November 21, 2011 1:46 PM

How to Tackle the Bitrate Debate

More is better, when it comes to video quality, right? More, more, more! Well...yes, and no. Higher quality bitrates can be more engaging...up to a certain point. There is a point at which the law of diminishing returns kicks in, and it doesn't make sense to offer a higher quality stream because it doesn't serve your audience to do so. At what point you ask? That's where analytics come in

Nicola Peill-Moelter

Nicola Peill-Moelter

November 17, 2011 3:50 PM

Mark Aggar is Spot On

As I'm preparing for Akamai's 2012 sustainability initiatives, I've been thinking about the larger "green" initiatives for our industry as a whole, and how it's critical that we start taking a more systems-oriented approach.I was just re-reading "The IT Efficiency Imperative," a  great whitepaper authored last spring by Mark Aggar of Microsoft's Environmental Sustainability team. The paper, which "explores the critical importance and substantial benefits of embracing IT energy efficiency"

Akamai

Akamai

November 17, 2011 3:35 PM

Innovation All Star

Last night our CEO Paul Sagan was honored as a "Tech Luminary" at the 16th annual Innovation All Stars awards event, hosted by the Boston Business Journal and Mass High Tech. Selected by readers and editorial staff, Paul was recognized for being one of the "driving forces in the New England tech sector." The event was held at Boston's House of Blues and drew an impressive crowd of executives from

Akamai

Akamai

November 8, 2011 9:27 PM

Where does "State of the Internet" data come from?

Since early 2008, Akamai has been publishing the State of the Internet report each quarter - 14 editions in total through Q2 2011.  (The next edition, for Q3 2011, is currently being written and will be published in January 2012.)  As the editor, it has been very gratifying to see that the report series has been extremely well received, with regular coverage in the industry press (such as GigaOM, ZDNet,

Akamai

Akamai

November 8, 2011 3:34 PM

Promise of a Connected World

We live in one of the most interesting times in human history, with rapid amounts of change upon our lives. One of the most profound changes is the advent of all devices becoming connected to each other over the Internet, enabling people accelerate the pace and types of communication. Connected devices have become embedded in our lives. How many of us carry smart phones, tablets, and laptops? How many of

Akamai

Akamai

November 8, 2011 10:48 AM

A Winning Team

Akamai recently announced the addition of two exceptionally talented executives to our senior leadership team: Rick McConnell, Executive Vice President, Products and Development and Kumud Kalia, Senior Vice President and Chief Information Officer. Individually, Rick and Kumud are tech rock stars in their own right. Together, they complete a winning team at Akamai that is perfectly aligned to propel us even faster forward as we embark on our next stage